Brilliant Idea: Free Fruit Bonanza

Sometimes you see a new idea which is so brainy, it makes your eyes water.

In the UK, Woolworths is sadly a thing of the past. Many of us still fondly remember Ladybird kids clothes and  Pick’n’Mix. It is a thriving supermarket chain in other countries though, and has recently successfully trialled offering a free piece of fruit to all kids entering all of its (961) Australian stores, from a complimentary basket of apples, pears, bananas and mandarins. The idea was originally put to the test in their New Zealand shops (which trade as Countdown) and seems to be popular. Woolies expect to be giving away about one million pieces of fruit a year and assures consumers that the cost of fruit will not rise to compensate.

If you have ever had a child in tow who could name 107 places they’d rather be than in a supermarket with Mummy (unless she is going to provide biscuits/sweets/chocolate/magazine and toys from the shelves at will) the offer of a piece of fruit sounds to me like a welcome initiative. Anything to help keep mum sane and Little Jonnie happy.  And of course this option is healthy, one of your 5-a-day, and it will presumably encourage the habit of healthy snacking when sitting in the trolley. Better than a packet of Wotsits.

Tesco has already trialled it here in the UK at one, forward-thinking store in Lincolnshire and have decided to roll it out to 15 Glasgow branches. Hopefully it will  prove popular enough to go nationwide.

It won’t end  the sound of the screaming kid in the trolley ~ and lord knows we have all been there. It might help though and I imagine it could be an incentive for parents to shop at that supermarket rather than another. Let’s see.

supermarket children

My own trips to the supermarket are a bit like Groundhog Day but without the humour. Or romance. I might not be screaming out loud  but inside my head there is often an ear-piercing silent yell. Perhaps the free piece of fruit will eventually be offered not just kids but exasperated shoppers in their 50s. We can but hope. Great if you are on a diet. Blood sugar dropped? Have an apple. Feeling rough after a long night at the bar? Help yourself to a banana. Bored with the duties of being the Fridge Fairy? Here’s a pear.

I think it could work.

Annie Bee x

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