5 A Day ~ For Mind As Well As Body

The NHS has added a 5 A Day for your mind to the now fairly well understood theory about 5 A Day fruit and veg. I am not sure when this was introduced to the general wellbeing lexicon, but I rather like it.

wellbeing

The origins of the 5 A Day fruit and veg campaign are a bit unclear. Some argue it all started in the orange- growing fields of California but Ken Kizer was director of the US State Department for Health Services back then . He says that it wasn’t a case, as some have claimed, of fruit and vegetable growers looking for new markets, but a mutually beneficial venture for industry and public health policy.

“It didn’t originate from the agricultural community. It just so happens that when we reached out to them and pointed out this would help them, they got onboard and became enthusiastic partners.”

In the UK there is evidence it was mentioned as far back as the 1980s.

Whatever the history, in 2003 the World Health Organisation launched a worldwide campaign to promote the importance of having 400g of fruit and veg per day which could prevent cardiovascular disease, some cancers and stroke. Since then, many countries have marketed the idea; Australia have adopted a 2&5 policy (2 portions of fruit + 5 of veg which sounds eminently sensible); Canada, France, Germany, Japan, New Zealand and Norway are all in on it.

Does it work? Well it works at Bee HQ and does seem to have entered the minds of the generation who were at school when it was first heavily promoted in schools here in the UK. Of course it is a target – the campaign in Australia is called “Go For 2 & 5″  and in NZ they add a ‘+’ into the equation (5 + A Day) showing an impressive optimism.

Naturally fruit and veg producers have got in on the marketing act, but I don’t see that as a bad thing. However I think the jury is out as to whether it works.

The government’s former chief medical officer, Sir Liam Donaldson, says he thinks it has been partially successful so far.

The middle classes did listen, and the supermarkets listened and they tend to respond to the middle class consumer particularly.

I think it’s been less successful in reaching the disadvantaged communities where those levels of fruit and vegetables were already low.

So now we have a 5 A day for mental health:

Connect

Be Active

Keep learning

Give To Others

Be Mindful

five ways to wellbeing

Food for thought. I like it ~ will it work? Let’s see

Annie Bee x

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Brilliant Idea: Free Fruit Bonanza

Sometimes you see a new idea which is so brainy, it makes your eyes water.

In the UK, Woolworths is sadly a thing of the past. Many of us still fondly remember Ladybird kids clothes and  Pick’n’Mix. It is a thriving supermarket chain in other countries though, and has recently successfully trialled offering a free piece of fruit to all kids entering all of its (961) Australian stores, from a complimentary basket of apples, pears, bananas and mandarins. The idea was originally put to the test in their New Zealand shops (which trade as Countdown) and seems to be popular. Woolies expect to be giving away about one million pieces of fruit a year and assures consumers that the cost of fruit will not rise to compensate.

If you have ever had a child in tow who could name 107 places they’d rather be than in a supermarket with Mummy (unless she is going to provide biscuits/sweets/chocolate/magazine and toys from the shelves at will) the offer of a piece of fruit sounds to me like a welcome initiative. Anything to help keep mum sane and Little Jonnie happy.  And of course this option is healthy, one of your 5-a-day, and it will presumably encourage the habit of healthy snacking when sitting in the trolley. Better than a packet of Wotsits.

Tesco has already trialled it here in the UK at one, forward-thinking store in Lincolnshire and have decided to roll it out to 15 Glasgow branches. Hopefully it will  prove popular enough to go nationwide.

It won’t end  the sound of the screaming kid in the trolley ~ and lord knows we have all been there. It might help though and I imagine it could be an incentive for parents to shop at that supermarket rather than another. Let’s see.

supermarket children

My own trips to the supermarket are a bit like Groundhog Day but without the humour. Or romance. I might not be screaming out loud  but inside my head there is often an ear-piercing silent yell. Perhaps the free piece of fruit will eventually be offered not just kids but exasperated shoppers in their 50s. We can but hope. Great if you are on a diet. Blood sugar dropped? Have an apple. Feeling rough after a long night at the bar? Help yourself to a banana. Bored with the duties of being the Fridge Fairy? Here’s a pear.

I think it could work.

Annie Bee x

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